Posted: Oct 23, 2026
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District Director of Marketing & Strategic Communications

Community Colleges of Spokane - Spokane, WA
Application Deadline: N/A

District Director of Marketing & Strategic Communications

Community Colleges of Spokane

Location: Spokane Colleges District Office

Department: DIST Marketing/Public Relations

Salary Range: $102,721 - $115,918

Starting salary for this position is: $102,721 (Annually)

Applications will be accepted until 4:00 p.m. PST on 11/09/2026.

About the District Director of Marketing & Strategic Communications

JOB SUMMARY

Under the direction of the Chief Institutional Advancement and External Affairs Officer (CIAEAO), this senior-level position is responsible for executing the institution's marketing strategy, brand positioning and strategic communications ensuring consistent, credible and impactful messaging across all channels. This role works with college and district leadership to develop, implement and measure innovative and effective integrated campaigns to promote Spokane Colleges and drive enrollment. The District Director of Marketing & Strategic Communications is both a strategic planner and a hands-on leader that oversees a talented, dynamic team of marketing and communications professionals in a fast-paced environment.

DUTIES AND RESPONSIBILITIES

Strategic Planning & Execution

  • Execute comprehensive, integrated marketing communications campaigns aligned with institutional goals and mission, brand positioning and enrollment objectives. *

  • Direct public relations activities including media outreach, media inquiries and facilitating news interviews. Oversee news release preparation. Ensure compliance with institutional policy and procedures. *

  • Lead the Spokane Colleges web content and design team to ensure all external websites provide an engaging, compelling and seamless user experience. Oversee the launch of the new Modern Campus Content Management System (CMS) on all Spokane Colleges external websites in 2027. *

Brand Leadership

  • Oversee brand strategy, positioning and messaging across all channels, ensuring consistency and competitive differentiation. *

Campaign Management

  • Lead the planning, execution and measurement of integrated marketing communications campaigns, including paid advertising, digital marketing, social media, website landing pages and community engagement initiatives. *

  • Oversee contract management and paid advertising buys to include digital, broadcast, print and outdoor. *

Team Leadership

  • Oversee, manage and develop a high-performing marketing communications team including graphic designers, communications, social media, website, digital content and videography/photography personnel. Foster professional development and retention. *

Data-Driven Decision Making

  • Analyze data including industry trends, student preferences and campaign performance to refine strategies and boost engagement. *

  • Develop a dashboard containing key performance indicators (KPIs) to demonstrate collective impact and inform campaign strategy. *

  • Indicates this is an essential duty.

MINIMUM QUALIFICATIONS

  • Bachelor's degree from an accredited institution in marketing, communications, public relations, business or a closely related field. Or an equivalent mix of education and experience that demonstrates the candidate meets all competency requirements for this position.

  • Four or more years of progressively responsible experience in marketing, brand management, and/or strategic communications, including at least two to three years of supervisory or management experience leading staff, vendors, or cross-functional teams.

  • Strong collaboration, conflict resolution and team building skills.

DESIRED QUALIFICATIONS

  • Master's degree/MBA preferred

  • Professional certifications in public relations, marketing, communications or digital strategy

  • Higher education experience

  • Experience with complex website migration projects and content management systems (CMS)

  • Demonstrated expertise in strategic advertising, media buying and paid digital marketing.

  • Strong working knowledge and experience with SEO, AI and UX/UI.

  • Crisis communication and crisis management experience, especially in Incident Command Structure (ICS).

CONDITIONS OF EMPLOYMENT

  • Position is exempt from Fair Labor Standards Act (FLSA).

  • Requires local or regional travel.

  • Criminal background checks are required.

Required Application Materials

  • Letter of Interest addressing qualifications relevant to the responsibilities of this position, including specific examples demonstrating the ability to:

    • Develop and implement integrated strategic marketing and communication plans.

    • Manage media relations and public information efforts.

    • Manage websites to support strategic objectives and maximize user experience.

    • Lead and manage teams, including employees and committees.

  • Resume.

  • Professional References - the names, titles, and contact information for three professional references.

  • College Transcript(s) - unofficial transcripts or copies are acceptable for application purposes; official transcripts will be required upon hire.

To apply, please visit: https://apptrkr.com/9915700

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